Industry | Achieve Flower Freedom! Step into Australia’s unique “Flower World”

In nature, in addition to adding color and biodiversity to ecosystems, flowers are an important structure for plants and a source of food for many organisms. 1 What does a flower mean to human beings? Studies have shown that, in addition to the aesthetic benefits, flowers can have a “relaxing effect” on people and have a positive effect on physiological recovery.


The world cannot live without flowers


At present, the global use of flowers can be roughly divided into three major functions. One is household flowers, whose proportion is increasing in the global market; the second is gift flowers, which used to be the mainstream flower channel; the third is event flowers, such as Venue layout, wedding and celebration, etc.


On the whole, China’s flower imports have maintained a steady growth, and the importing countries (regions) are almost all over the world’s flower producing areas. The imported categories mainly include orchids, roses, chrysanthemums, carnations, lilies (genus), and other special flowers. Since 2014, fresh cut flowers in China have experienced explosive growth for four years, and the growth rate has gradually flattened. Although fresh-cut branches (leaves) do not account for a high proportion of the overall consumption of flowers, the domestic demand for fresh-cut branches (leaves) has grown rapidly in recent years, becoming a new growth point for flower imports. Since 2017, the import quota of fresh-cut branches (leaves) has increased year by year, which shows the enthusiasm of the Chinese market for its consumption.


For Australian flower exports, the Asian region has huge development potential, or promote the development and commercialization of more niche plant categories, which can further enrich Australian flower exports. Because in the global flower trade, the search for novel and off-season flowers is the constant search goal of importers, so Australian specialty flowers have great potential, and there are a large number of plant categories worthy of development or commercial operation, which can be sold commercially. , or will open up a new trade sector.


Australian cut flowers open up new horizons


Australia, known as the “Natural Kingdom”, has a variety of unique native floral materials, and its rich variety of tropical flowers and leaves can achieve elegant and refined, exotic and charming flower arrangements. Australian native flowers are widely praised by consumers for their excellent drought resistance, heat resistance, adaptability to long-distance transportation, long bottle insertion period and easy maintenance, rich in volatile oils and fresh indoor air.


Protea, leucospermum, chamelaucium or Geraldton Wax, Bracteantha and Anigozanthos are Australia’s main export flower categories, among which wax flower and kangaroo flower are the main export flowers of Australia. front row. Australian growers attach great importance to the quality of flowers and continue to develop more high-quality varieties of flowers.


In Australia, cut flowers are grown in high-tech glass houses, in protected growing areas, or in the wild. Most Australian cut flowers are grown in southeastern Australia, particularly Victoria, where 58% of Australian cut flowers are grown, with a value of $161.9 million. In second place was New South Wales with 25 per cent worth $70.4 million, followed by Western Australia, Queensland and the Northern Territory. While cut flowers are produced year-round in Australia, as in other countries, peak blooms occur during Valentine’s Day in February, Mother’s Day in May and Christmas in December.


Flower ‘new force’ from Australia



Imperial Flower Protea – The King of Flowers


The flowers of the emperor flower are huge, peculiar in shape, magnificent and colorful, noble and elegant, and have been blooming for a long time. The monarch flower is not a single kind of flower, it is the general name of the Protea family, which is divided into emperors, queens, princesses and princes. The imperial flower represents strong and tenacious vitality, and symbolizes victory, success, wealth and auspiciousness.


Red Fire Ball Emperor Flower Waratah (Poseidon Flower)

The red fireball king flower is native to New South Wales, Australia, and is a local endemic variety. It was chosen as the state flower of New South Wales in 1962. The red fireball emperor flower is like a densely blooming spherical firework, spectacular and domineering, warm and bright. Red means joy and peace in China, just like its name, the red fireball emperor flower symbolizes victory, success, wealth and auspiciousness.


Banksia (Pagoda)

Bankwood is a tree that grows on the east coast of Australia. The name “Banksia” is a genus named in honor of the British botanist Joseph Banks who contributed to botany. Because Bankwood is shaped like a pagoda, it is also called “Buddhist Pagoda Tree”. The leaves of Bankwood are peculiarly serrated and distinctive. The flower color ranges from orange-red to yellow-green, and it is a very individual Australian native cut flower. Different from the soft texture that most flowers in the world give people, it is enthusiastic and insolent, showing the unique style of Australia. It speaks for the brave and strong.



Silver birch

The safflower silver birch from Australia has its own retro and exotic style. The flowers are like fireworks that burst into flames, and they are particularly dazzling. Its flowering period is also extraordinarily long, with the beautiful meaning of prosperous, so the flower language is longevity and glory.


Australian Tulip Jubilee crown

The Australian tulip belongs to the genus Woodlily, a relative of the princess monarch flower, and grows in both South Africa and Australia. It has a pretty and unique flower shape and a variety of branches. It is both a flower and a leaf. It is full of wild interest and can maintain a long flowering period. It is an excellent material for cut flowers and dried flowers, with the meaning of eternal blessing.


Kangaroo paw

Kangaroo paw flower is one of Australia’s famous wildflowers, produced in Western Australia, known as the “wildflower state”. Named for its bouquet shaped like a kangaroo’s paw. There are several varieties of kangaroo paw flowers in Australia, of which the strangely beautiful red and green kangaroo paw flower is the most famous, and it has also been selected as the state flower of Western Australia.


Acacia Golden Wattle

The Acacia is the national flower of Australia. It grows on evergreen shrubs, is cross-pollinated by thorn-billed hummingbirds and honey finches, blooms in nature in late winter and spring, and has a pleasant fragrance. The flowering shrub can grow up to 25 feet tall, has flat petioles and is classified as an understory plant commonly found in eucalyptus forests. These forests are found in New South Wales, Australia, as well as the Capital Territory and the south-east from Victoria to South Australia.